AS AN OLD-SCHOOL GAMER, I AM VERY PROUD OF THIS ONE. I SPENT YEARS PLAYING DIABLO, CALL OF DUTY, FIFA, AND LOTS OF OTHER POPULAR GAMES.

FOR THIS OCCASION, SHELL WAS LAUNCHING V-POWER NITRO+, AND THEY NEEDED A WAY TO GET A YOUNGER AUDIENCE TO HIT THE ROAD AND TRY IT OUT. WE WORKED WITH SIX OF THE BIGGEST FORTNITE CREATORS, WHO DESIGNED SIX OF THE MOST STUNNING BIOMES EVER BUILT.

THE WORK WAS TITANIC. IN PARTNERSHIP WITH TEAM UNITE, WE CO-CREATED THE NARRATIVE, GAMEPLAY, TEASERS, AND PROMOTED THE GAME WITH SUPERSTAR GAMERS AND INFLUENCERS. WE WRAPPED THE ACTIVATION WITH A GRAND FINALE AT TWITCHCON (HOW COOL IS THAT?).

AWARDS: ONE SHOW, SHORTY AWARDS AND MORE.