CONCEPT: LOVE IT LIKE THE FIRST TIME

“LOVE IT LIKE THE FIRST TIME” IS THE FIRST GLOBAL CAMPAIGN IN THE BRAND’S HISTORY (43 COUNTRIES).

WE HAD THE CHALLENGE OF DEVELOPING A MESSAGE THAT RESONATED WITH TRUE SOCCER FANS AFTER MORE THAN 100 DAYS WITHOUT SOCCER (SAD TIMES FOR SOCCER NERDS LIKE ME).

AWARDS: NY FESTIVALS, TELLY (2X), CYNOPSIS, FAXIES.

CASE STUDY

ENGLISH MANIFESTO

SPANISH MANIFESTO